Indian gold jewellery got innovative with introduction of tribal motifs and designs replacing the traditional patterns. Chunky jewelry with motifs from nature is a trademark of tribal ornamentation across the world. However, now tribal designs have found elitist representation through manifestations in gold. Despite, gold prices having sky-rocketed, innovations like these from brands like ‘Aadi-Kriti' have managed to retain customer interest.
Courtesy: ANI, March 2009