Rural India has a lot to offer to the tourist. Recognizing the vast potential of rural tourism, the government is actively promoting sustainable, participatory visitor interaction with the rural ways of life, its art, craft, and cultural and natural heritage.

Raghurajpur, a village in Orissa, presents ample evidence of the mutually beneficial effects of tourism to both the villagers and the tourists. In the recent past, there has been a huge increase in the number of national and international tourists who make their way to this unique artists’ village.