Travel & Tourism
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The Guest is God

Traditionally, the guest was given God-like status in this land. The host would spare no efforts to ensure that he or she was completely satisfied, even at the cost of much personal discomfort or sacrifice. With the rise of commercialism and consumerism, this tradition has come under siege.

The video attempts to create awareness that the disrespectful treatment of tourists is ultimately detrimental to those who engage in such behaviour, as well as to the nation at large. It was produced for the ongoing Atithi Devo Bhavah (Guest is God) campaign of the Department of Tourism, Government of India.