Kerala Tourism's latest international campaign, Your Moment is Waiting is a film that goes far beyond the realm of a commercial, to capture the soul of Kerala like no destination hitherto has.

The film is all about the trigger or the moment the travellers has consistently revealed that “something” happens to them while they are in Kerala – something that alters their mind-space. The film takes you through this land, flowing slowly, languorously, stirring memory with desire, the real with the surreal, leaving you quite certain that your moment is waiting here; in God's Own Country – Kerala.

Stark Communications, which has been handling the Kerala Tourism brand for almost two decades, conceived, scripted and then engaged noted ad film maker Prakash Varma to create the film.